Below are different projects I have worked on during Rice University Bootcamp, internship, and freelance work
Saint Lo: Clothing Boutique
Comprehensively audited a local business’s content marketing and analyzed it for gaps. Identified relevant content opportunities that support campaign objectives. Crafted optimized copy for multiple platforms.
Hedge House Furniture
Conducted SEO audit and competitor analysis, with keyword research, internal linking suggestions, link-building strategy, and recommendations for technical and on/off-page SEO improvements. Also included suggestions on current content updates and future content ideas.
Non-profit Animal Rescue Organization
Developed the digital marketing plan with a set of objectives and KPIs along with marketing strategies that were based on extensive research of competitors; keyword research, metric action plan, SEO recommendations, and content plan
Hotel Zaza Loyalty Program
Created a re-engagement digital marketing campaign across multiple channels, with the business goal of driving repeat customers and increasing average order value (AOV)
Data Analysis for Google Ecommerce Website
Utilized the Google Merchandise Store demo Google Analytics account to identify three key audience segments, the top three best-performing channels and sources within each channel/medium, pages that load slower than the site average, and evaluate the top three campaigns based on Goal 3: Registrations.
Go Locally: Google Search Campaign
Prepared a keyword strategy by evaluating keywords and determining which works best in a given situation. Created search ad copies using best practices for headlines, URLs, descriptions, and landing page suggestions. Designed a structure for a Google Ads campaign to organize information in ways that target effectively, are cost-efficient, and can be easily optimized and evaluated.
Zillow: Paid Social Media Campaigns
Developed the strategy for a multi-platform social media campaign to help build a company’s reputation as a place where employees love to work and a brand that customers love to patronize. Segmented audiences for targeted campaigns and set up Meta and LinkedIn Ad campaigns with ad creatives.
Meta Ads and Google Display Retargeting Campaigns
Planned retargeting campaigns that augment each brand’s conversion funnel and will help to improve return on ad spend (ROAS)
Fisher: Automation Marketing Plan
Crafted the marketing automation plan that includes audience segmentation using user attributes and behavior, as well as a lead scoring system and automation lead nurturing workflow with triggers and touchpoints that correspond to a customer journey
